Amazon Product Image Requirements: Complete Seller Guide (2026)

Amazon allows up to 9 images per listing. The first image (MAIN) has the strictest rules, while additional images allow more creative freedom including lifestyle shots, infographics, and comparison images.

- **Pure white background** — RGB (255, 255, 255). Not off-white, not light grey, pure white. - **Product must fill 85% or more** of the image frame. - **No text, graphics, or watermarks** on the main image. No promotional badges, "Best Seller" labels, or price callouts. - **No logos or brand marks** unless they are physically on the product. - **Professional quality** — no blurry, pixelated, or poorly lit images. - **Product only** — no props, accessories, or packaging unless included in the sale. - **Single product** — multi-packs should show all included items but arranged cleanly.

**Note:** These rules apply specifically to the MAIN image. Additional images (slots 2-9) can include lifestyle shots, size charts, comparison graphics, and infographics.

**Recommended:** 1600px or larger on the longest side for the best customer experience. Images below 1000px will not have the zoom feature enabled, which significantly reduces conversion rates.

**Maximum:** 10,000px on the longest side.

**Aspect ratio:** No strict requirement, but square (1:1) images display consistently across all device types. Amazon product pages crop images differently on mobile vs desktop, so square images avoid unexpected cropping.

**Best practice:** Upload at 2000x2000 pixels (square) for optimal zoom quality and consistent display across all devices.

**Common background issues that cause rejection:** - Off-white or cream backgrounds (even RGB 250, 250, 250 can be flagged) - Shadows on the background (cast shadows or ground shadows) - Gradient backgrounds that fade from grey to white - Lifestyle backgrounds (tables, shelves, outdoor settings)

**How to fix:** Use IsoPeel's Background Remover to strip any existing background and replace it with pure white. The AI handles complex edges and ensures a clean RGB (255, 255, 255) output.

**For additional images:** Amazon does not require white backgrounds on secondary images. Use lifestyle shots, styled images, or infographics to show the product in context.

**Recommended format:** JPEG for photographs, PNG for products with transparent elements or text.

**Maximum file size:** 10MB per image.

**Color space:** sRGB recommended. CMYK images may display with incorrect colors.

**File naming:** Amazon has specific file naming conventions for bulk uploads (SKU.variant.extension), but for Seller Central uploads the name doesn't matter.

**2. Text or graphics on main image** — Badges like "Best Seller," size labels, or promotional text.

**3. Product too small in frame** — Product must fill at least 85% of the image area.

**4. Low resolution** — Images under 1000px on the longest side lack zoom functionality and may be rejected.

**5. Watermarks or logos** — No photographer watermarks, stock photo logos, or brand badges overlaid on the image.

**6. Props or accessories** — Items not included in the purchase shown in the main image.

**7. Collages or multiple views** — The main image must show a single view of the product. Save multi-angle views for additional image slots.

**2. Shoot at high resolution** — use at least 2000x2000 pixels so zoom works well and you have room to crop.

**3. Use AI background removal** for a guaranteed pure white background instead of trying to shoot on white.

**4. Check your image on multiple devices** — how it looks on your monitor may differ from how it appears on a phone.

**5. Follow the 85% fill rule** — crop your image so the product fills most of the frame, but leave a small margin of white space.

**6. Save as JPEG at 85%+ quality** — best balance of file size and image quality for Amazon.